If your organization is small in numbers, then do what Gideon did: conceal the members in the dark but raise a din and clamour that will make the listener believe that your organization numbers many more than it does… always remember the first rule of power tactics: Power is not only what you have but what the enemy thinks you have. RULES FOR RADICALS, SAUL D.ALINSKY,1972
From the start, desire involves social considerations. We are attracted to those who are attracted by others – desire has to do with vanity and greed.
Triangles Illusion
- Will make the seducer attractive more than a perfect body/face
- “You are desired by others” – of popularity – Build a preceding reputation
- If many have succumbed to your charms, there must be a reason
- Manufacture by surrounding yourself with members of the opposite sex – friends, former lovers, present suitors
- Most effective to raise your value – Stimulate rivalry
- Impose another person between you and your target – The third point
- Reveal your past conquests
- Surround yourself with admirers – doesn’t have to be one person
- Subtley make your victim aware of how much this other person wants you
A sudden inspiration then came to Willian [ at the battle of Hastings, A.D. 1066] suggested by the disaster which had befallen the English right in the first conflict. He determined to try the expedient of a feigned flight, a strategy not unknown to Bretons and Normans of earlier ages. By his orders, a considerable portion of the assailants suddenly wheeled about and retired in seeming disorder. The English thought, with more excuse on this occasion that on the last, that the enemy was indeed routed, and for the second time a great body of them broke the line and rushed after the retreating squadrons. When they were well on their way down the slope, William repeated his former procedure. The intact portion of his host fell upon the flanks of the pursuers, while those who had simulated flight faced about and attacked them in front. The result was again a foregone conclusion: the disordered men of the fryd were hewn to pieces, and few or non of them escaped back to their comrades on the height. HISTORY OF THE ART OF WAR IN THE MIDDLE AGIES, SIR CHARLES OMAN 1898
Six in the fourth place means The army retreats. No blame. In the face of a superior enemy, with whom it would be hopeless to engage in battle, an orderly retreat is the only correct procedure, because it will save the army from defeat and disintegration. It is by no means a sign of courage or strength to insist upon engaging in a hopeless struggle regardless of circumstances. THE I CHING, CHINA
Make your target compete with your past and present – entertain the lady you would win with an account of the number of women who are in love with you and of the decided advances which they have made on you
The prime weakness of people is self-esteem and their vanity – People can endure the feeling that another has more talent and more money, but the sense that a rival is more desirable – unbearable.
Desirability
- Turn interest to desire (deeper) is a social illusion
- The source is not what you say or do, boasting or self-advirestiment
- The sense is that other people desire you
- Imitative – we like what others like
- Competitive – a sense of rivalry pervades human desire
- We want to take away from others what they have
He who knows the enemy and himself will never in a hundred battles be at risk. SUN-TZU, FOURTH CENTURY B.C